Understanding African Languages and the Reality of Digitalization
African languages are not just tools of communication. They are memories. They are identities. They are the scaffolding of culture itself. And yet, as the world charges deeper into the digital age, these voices are being drowned out. On the platforms that define 21st-century life—social media, mobile apps, digital assistants, AI tools—the overwhelming majority of […]
How Global Brands Localize Successfully in Africa
Africa is often described as the last frontier for global brands. With its population projected to exceed 2.5 billion by 2050, a swelling middle class, rapid urbanization, and increasing internet penetration, it is easy to see why global brands view the continent as a golden opportunity. But for those global brands who’ve tried to expand […]
How Localization can Transform E-Commerce Websites in South Africa
Imagine this: You’re browsing various e-commerce websites in South Africa and suddenly encounter a problem. It could be an issue with payments, product availability, or something else that requires immediate attention. Fortunately, the website offers you the option to “click here to get a call from our customer service team or chat with us 24/7.” […]
6 Ways Multilingualism is Impacting African Digital Markets
In our previous article about multilingualism and the multilingual reality in Ghana, we pointed out that the notion of a monolingual Ghanaian labor market is false. Rather, multilingualism is the norm, and this holds true across various sectors, both formal and informal. In hospitals, schools, government offices, and even parliament, the use of multiple languages […]
5 Key Ways Localization Drives Economic Growth in Africa
These five key ways localization drives economic growth in Africa are drawn from Qhawekazi Phelakho’s latest publication on how localization supports economic growth in Africa, as published on Localization Africa. With a burgeoning young population, rapid urbanization, and increasing digital connectivity, the continent holds immense potential for substantial economic growth. However, realizing this potential requires […]
African Diaspora: A Vital Force in Localization
For the African Diaspora, localization becomes a powerful tool for cultural preservation, economic empowerment, and global influence. As defined by the African Union, the African Diaspora comprises individuals of African origin living outside the continent, regardless of nationality, who actively contribute to Africa’s development. With over 200 million people, the African Diaspora plays a critical […]
Repository of African Linguistic Diversity and Cultural Insights
Africa’s LSP Podcast has become the repository of African linguistic diversity and cultural insights. This groundbreaking initiative launched by Bolingo Consult in January 2021, has rapidly emerged as a pivotal platform for exploring the intricate tapestry of African languages, linguistic diversity and cultures as well as the dynamic language services industry. The monthly podcast has […]
Strategic Role Shifts: Empowering Bolingo Consult’s Mission to Deliver Seamless Translation Services
At Bolingo Consult, a language services company with a focus on African languages, recent changes in organizational roles have been designed with a singular focus: to streamline operations, elevate quality standards, and enhance client experiences. Ady Namaran Coulibaly: Quality and Compliance Manager Ady Namaran Coulibaly has been appointed as the Quality and Compliance Manager. She […]
Seamless Translation Services in the Horn of Africa
The Horn of Africa Region consists of the internationally recognized countries of Djibouti, Eritrea, Ethiopia, and Somalia. This region, rich in culture, history, and economic potential, has seen a surge in international interest. However, language barriers can often hinder effective communication and collaboration. Bolingo Consult, a leading translation and localization company, is dedicated to bridging these […]
Somali Language: A Gateway to Business Growth and Cultural Understanding in the Horn of Africa
The Somali language, spoken by over 27 million people worldwide, is a vital asset for businesses and organizations seeking to expand their reach and impact in the Horn of Africa. As a gateway to cultural understanding and a means of effective communication, Somali holds significant importance for fostering sustainable business growth and promoting positive social […]