How Localization can Transform E-Commerce Websites in South Africa
Imagine this: You’re browsing various e-commerce websites in South Africa and suddenly encounter a problem. It could be an issue with payments, product availability, or something else that requires immediate attention. Fortunately, the website offers you the option to “click here to get a call from our customer service team or chat with us 24/7.” […]
How South African Businesses are Connecting with Consumers
South African businesses in the food and beverage industry are connecting with consumers using various innovative localization approaches. You walk into a bustling grocery store, and the first thing that catches your eye is a vibrant display filled with locally made, culturally tailored products. It’s like stepping into a culinary wonderland! You spot umngqusho, that […]
6 Ways Multilingualism is Impacting African Digital Markets
In our previous article about multilingualism and the multilingual reality in Ghana, we pointed out that the notion of a monolingual Ghanaian labor market is false. Rather, multilingualism is the norm, and this holds true across various sectors, both formal and informal. In hospitals, schools, government offices, and even parliament, the use of multiple languages […]
5 Key Ways Localization Drives Economic Growth in Africa
These five key ways localization drives economic growth in Africa are drawn from Qhawekazi Phelakho’s latest publication on how localization supports economic growth in Africa, as published on Localization Africa. With a burgeoning young population, rapid urbanization, and increasing digital connectivity, the continent holds immense potential for substantial economic growth. However, realizing this potential requires […]
Expanding Impact Investing in French-Speaking West Africa
Expanding Impact Investing in French-Speaking West Africa is a crucial endeavor in today’s globalized world. An organization that is a significant player in the impact investing ecosystem, with a key objective of catalyzing impact investing across West Africa, sought the services of Bolingo Consult to carry out the full localization of its digital platform, developed […]
African Diaspora: A Vital Force in Localization
For the African Diaspora, localization becomes a powerful tool for cultural preservation, economic empowerment, and global influence. As defined by the African Union, the African Diaspora comprises individuals of African origin living outside the continent, regardless of nationality, who actively contribute to Africa’s development. With over 200 million people, the African Diaspora plays a critical […]
Repository of African Linguistic Diversity and Cultural Insights
Africa’s LSP Podcast has become the repository of African linguistic diversity and cultural insights. This groundbreaking initiative launched by Bolingo Consult in January 2021, has rapidly emerged as a pivotal platform for exploring the intricate tapestry of African languages, linguistic diversity and cultures as well as the dynamic language services industry. The monthly podcast has […]
The Complexities of Cultural Sensitivity and Localization in South Africa
Have you ever wondered about the complexities of cultural sensitivity and localization in South Africa? “Ndaa, South Africa,” greeted Lady Danbury in a promotional video by Netflix on social media. This simple greeting sparked a mixture of emotions among viewers. While many were excited to hear TshiVenda, a language often underrepresented in mainstream media, others […]
Somali Language: A Gateway to Business Growth and Cultural Understanding in the Horn of Africa
The Somali language, spoken by over 27 million people worldwide, is a vital asset for businesses and organizations seeking to expand their reach and impact in the Horn of Africa. As a gateway to cultural understanding and a means of effective communication, Somali holds significant importance for fostering sustainable business growth and promoting positive social […]
Bolingo Consult is strengthening African democracies, one translation at a time
Ama sat at her kitchen table, worry etched on her face. News had been circulating about the fundamental human rights of citizens of her country, Ghana, but the legalese of the Bill of Rights was like a locked door, keeping her from understanding. Frustration gnawed at her. How could she protect herself if she couldn’t […]